Is a Colombian brand manufacturer of clothes, They proposed a different idea of daily wear with other stamping process. The target is people who have a cultural environment in art and cinematography.
This is a redesign of the logo.
To use a character like pig was a difficult task; but, we decided to create a new concept around this animal. He is famous and has been used in food and meat stuff, so the point was to give him personality and new concept.
A pig whose name is Potter, has character and personality. Communicates the main concepts of the brand and makes that the customers feel identify with him.
If you want to follow this project let me invite you to take a look to the fan page, Potter
