Hi, I’m Elsma, lead product designer based in San Francisco.

I have a multidisciplinary background, specialized in user interface and visual design. Extensive experience in mobile and web-based applications during which I created and developed meaningful experiences easy-to-use for users.

Currently designing digital product experiences for the future of personal finance at SoFi to help people to achieve financial independence. Always advocating for the user and their needs, focusing on the business goals and constantly updating with the new industry advances.

When I’m not designing digital experiences, I’m drawing comics, painting murals or hiking. I’m inspired by social minorities. Always open to collaborate and generate impact in the community.